How to Create a Private Practice in the
Healing Arts
One Day Workshop with Certification at the University of Healing Arts
Sunday, June 26, 2011
(If you know a healer, who is challenged making a living, consider forwarding him or her this invitation)
If you ever thought of creating a Private Practice in the Healing Arts this workshop is for you -- it may save you thousands of dollars, years of effort, countless frustrations and disappointments, or all of the above.
To create a private practice in the Healing Arts may not be easy, but it is a step-by-step process. Schools, even universities, do not prepare us for this challenge -- to create our own independent business. It prepares us to be good, employees for the system, willing to work hard, from nine to five, or many more hours, in exchange for a check at the end of the month to calm our fears -- quite often at the expense of living an authentic life.
I consider this workshop fundamental to UHA's mission: To Empower Its Students to Fulfill Their Potential -- Physically, Mentally and Spiritually. I feel great enthusiasm about it because it is one of my most cherished ambitions: to give my students a way out of the nine to five rut -- the gift of greater freedom. I want to give my students a way to make a living independently, not just knowledge and degrees.
Here are some of the subjects you will learn about:
How to keep your integrity, as well as your physical, mental and spiritual wellbeing, while doing business
01- The Path of the Healer: how you can pursue a business in the Healing Arts without loosing integrity.
02- Exploring your personal, fundamental motivation to create a private practice. How this motivation can make you happy or miserable.
03- Difficulties to charge for your services? How this block can be overcome without loosing integrity.
04- What are the soul qualities the project calls for, and that you will have the opportunity to develop.
05- How to deal with the natural stress resulting from pursuing the goal of creating a private practice.
06- Setting goalless goals -- we all know it is the process and not the end; but how do we put this into practice?
Fundamentals of Administration
07- Creating a working partnership vs. working alone.
08- Your computer system is the foundation of your business for administration AND marketing -- how to make sure it will not let you down
09- What are the computer skills you will need
10- Advantages and disadvantages of offering many products or services vs. just one product or one service.
11- Creating a simple effective, inexpensive clients data base. Why, in the end, a business is "a glorified list."
12- The business folder -- how to easily manage even massive amounts of information.
13- Paypal and paypal virtual account
14- Setting up your fee
Fundamentals of Marketing
15- The fundamental distorted belief most healers have about marketing, and how it keeps them in poverty unnecessarily.
16- Mindful marketing -- what marketing is really about, and why this understanding protects your integrity.
17- The location effect
18- Branding: examples of optimum branding. Using your personal name vs. a fictitious name.
19- Creating a brochure for your business -- a short cut to clarity.
20- Your email list -- a path to success?
21- The main mistake healers make when it comes to marketing their skills
22- Marketing in the age of engage
23- Using other's email lists
24- Should you create a website? Who will maintain it?
25- How to use your web-site to increase your email list
26- Should you offer a free program?
27- Soft sales with telemarketing. Telemarketing tips.
28- The power of flyers -- do they really work?
29- The fundamental rule to create a successful sign
30- Should you advertise in magazines? The challenges of creating and updating a successful add.
31- The continuity principle.
Serious Planning
32- What is a business plan and why it is easy to create one.
33- What is a marketing plan and why it is easy to create one.
Social Networks
34- Learn to effectively use Facebook, Twitter and other social networks to promote your private practice.
Hours: Class starts sharp at 9 AM, US, Pacific Time. Please plan to stay until 7 to 7:30 PM. Doors will be open at 8:00 AM. There will be a one and a half hour break for lunch and short breaks during the day.
Location: The workshop will be held in the beautiful conference room of the Shores Towers in Santa Monica. It is located in the lobby of the North Tower -- 2700 Neilson Way, Santa Monica, CA 90405. We will have our doors open from 8 am. Please plan coming early.
Lunch: There is a restaurant between the North and South Tower that offers healthy food. Alternatively, there are many excellent restaurants at walking distance on Main Street, and some of them are quite inexpensive. Do you want to save money and spend time at the beach? Bring your lunch and have a pic-nic on the beautiful Santa Monica Beach; also at walking distance.
Personalized Attention: Small classroom. There will be plenty of opportunity to ask questions.
Participation on the Internet: Through our webinar technology -- extremely simple and easy to use -- students living away from Los Angeles, can participate and become certified on the internet. Please call us.
Certificate of Completion: When you sign up for the workshop, please remember to give us your full name exactly as you want it in your certificate of completion. We will print it, and you will receive it at the end of the workshop.
Teacher: Gian Paolo Girardi, MS, MA,
Founder of the University of Healing Arts and the Brain Optimization Institute.
In his early twenties Gian Paolo pursued studies in Engineering with a specialty in Administration of Construction Companies at the most prestigious Chilean University . At age of twenty three, he became interested in yoga and the pursuit of happiness and enlightenment - a pursuit that continued for more than 30 years. At thirty seven he enrolled in graduate studies in psychology. After completing 3,000 hours of supervised psychotherapy, and passing required tests for licensing, he obtained the Marriage Family Therapist (MFT) license.
Gian Paolo practiced psychotherapy in combination with nutritional counseling for over fifteen years. In January, 2005, he and his wife Viviana founded the Brain Optimization Institute and subsequently The University of Healing Arts. Since then, he has been full-time committed to his vision for UHA. He has taught, or is presently teaching, Spiritual Psychology, Psychology of Consciousness, Nutrition with emphasis in Youth and Life Extension, Brain Nutrition Therapy, Natural Healing, Vocational Coaching and Life Coaching.
As a teacher, he and his associates are intent on communicating what they have learned through a lifetime dedicated to clinical and healing work, personal development and spirituality.
Gian Paolo is constantly encouraging their students to create their own independent, private practice in the healing arts. This unique workshop is a powerful step forward to help his students, in a concrete, practical way, to materialize their dreams.
Parking: There is parking right in front of the North tower. If that parking is full, you can go to the South tower at 2800 Neilson Way, Santa Monica 90405, and walk to the North tower. However, the best place to park for a full day is in the lot 5, 2600 South Barnard Way, Santa Monica 90405. This parking is located between the towers and the beach, and always has plenty of parking. You can park your vehicle all day long for just eight dollars.
Cost of the workshop: $200
Reserve Your Space: Non-refundable $50 deposit when you sign up. Please call 310-455-6815 or 818-508-1720 / 818-331-5807
Studies at UHA can be pursued in person in Santa Monica, or anywhere in the world on Skype or phone. Students from adjacent cities and locations, like Beverly Hills, West Hollywood, Pacific Palisades, West L.A., West Los Angeles, Brentwood and Bel Air, can also take our courses in person. Students living in cities and locations located further away in the Los Angeles area, like Laguna Beach, Studio City, Glendale, Pasadena, San Fernando Valley, Irvine and Orange County, may choose to take some classes in person and some on Skype or phone. Students living in distant places like San Francisco, San Diego, New York, North/South Carolina, London, Paris, Spain, Madrid, Barcelona, Santiago Chile, Buenos Aires, Montreal and so on, most often take our courses on Skype or on the phone, unless they choose to come to Santa Mónica for the lenght of the course (Note: intensive courses are also available for students living far away who want to come to Santa Monica and participate in person. Please contact us.)
